Q ENTREPRENEURSHIP Identify Strategic Group SHORT ANSWER PORTION 10 Points Please down load and type up you answers in a separate file. Upload the file containing your answer sheet into the corresponding folder under the drop box menu tab in D2L. Please remember to type your name at the top of your answer sheet. Your answer sheet must be uploaded by the due date noted under the checklist tab in D2L. 1. This week, we discussed the topic of Strategic Groups. Please choose a product/brand/industry and identify: a) which brands/businesses are competing on Differentiation b) which brands/businesses are competing on low price c) which if any brands/businesses are stuck in the middle. Please be thorough in your answer. Listing only one or two brands/businesses will not get you full credit. Please note that your product must be the same for all strategic groups. That is, don’t compare retail stores, with make-up brands. If you choose something like retail stores, then your brands in the differentiation group, low cost group, and those stuck in the middle must all be retail stores. Do not just copy my notes. Please come up with your own examples. If you are thinking about starting a business, maybe an analysis of the industry market where you want to compete would be appropriate. (10 pts)
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